Mobile Marketing

Understanding the Possibilities of Mobile Marketing

  • Mobile marketing defined
  • The mobile consumer
  • Types of mobile marketing
  • Intro to advertising on a small screen

 Integrating Mobile Strategies in Your Marketing Plan

  • Key components of a mobile marketing plan
  • How mobile service providers affect your strategy
  • The costs of mobile marketing
  • Customer analysis and persona types
  • Compliance, rules and ethics

 How to Develop Your Mobile Marketing Campaign

  • Understanding SMS basics
  • Check-ins and how to use geo-targeting
  • How to get opt-ins
  • Mobile coupons and how they play into your campaigns
  • Quizzes and trivia

 Proximity Marketing

  • How it works – NFC, GSM and Bluetooth systems
  • How to use geo targeting
  • Check-ins
  • Insight on 2d barcodes
  • Mobile payment options

 Mobile Email Marketing Campaigns

  • Intro to mobile email marketing
  • How to choose an email marketing provider for mobile marketing
  • How to deal with different browsers in mobile marketing
  • Collecting email addresses (and how it is different from regular email marketing)
  • Building your mobile email marketing campaign

 Multi-Media Messaging

  • Setting up MMS campaigns
  • Common MMS campaign types
  • SMS vs MMS and when to use each one

 Mobile-Ready Websites

  • Learn when to design and develop your mobile-ready internet website
  • The mobile audience and what they want
  • Designing and building your mobile site
  • Content on your mobile site
  • Responsive design mobile sites

Mobile Application

  • How to develop a mobile marketing strategy
  • How to build your mobile application
  • Design best practices

 Advertising & ROI On Mobile Devices

  • Advantages of mobile advertising
  • Basics of buying and selling mobile advertisements
  • Advertising on your own mobile site effectively
  • QR Code’s and advertising
  • Voice enabled campaigns

Mobile Commerce

  • Where should you sell your products
  • Making it easy for customers to pay via mobile
  • Selling content through carrier portals
  • Collecting payment through carriers

 Mobile Analytics

  • Determine what to track and analyze
  • Populating a mobile database
  • How to track interactions
  • Calculating your ROI