The use of social media sites, such as Facebook, LinkedIn and Twitter has grown substantially over recent years and sites such as these are now an unavoidable part of an online marketing campaign. In addition, blogs remain a powerful business tool and the importance of ‘engagement’ with your target market is something that can’t be ignored.

Yet how can these tools be used effectively in a dynamic market, without being a drain on resources or reflecting badly on your business?

The social media training courses look at the ways companies can take advantage of this new form of online communication and how such resources can be used effectively to engage with your market and support your business activities. You will be taken step-by-step through the methods of using social media for your business and how to harness the power of the web to your advantage.


Introduction to Social Media MarketingThis course is designed to show you the opportunities that social media can give your business. Ranging from blogs to social media sites such as Facebook and Twitter, it provides an overview of how to get started, how to plan a strategy, and how to measure the benefits over time. Some knowledge of the main social media sites would be an advantage, but this course can also be aimed at people who are new to this area. It can be tailored to your own company and market, using examples and techniques relevant to your business.


This introduction to Social Media Marketing course will show you:

  • The advantages and disadvantages of social media marketing
  • How to plan a social media marketing strategy
  • Which the main social media tools are, and how they work
  • How to set up and develop a business blog
  • Do’s and Don’ts with social media marketing
  • How to monitor and protect your brand reputation online
  • How to measure the impact of your social media marketing campaigns.

 This training course includes lots of examples and practical exercises to show you how to put your social media marketing techniques into practice, and you’ll also be supplied with links to useful resources and online tools to help you get started.


As a result, you’ll come away equipped with all the core principles and techniques that will help you put your social media marketing strategy into practice, plus you’ll have access to a free follow-up consultation on the initial work that you’ve implemented. Attendees of this course may also benefit from a follow-up review or further training session to revisit the implemented strategy and cover ways to continue enhancing your social media marketing techniques.


Advanced Social Media Marketing techniquesIf you already have some knowledge or experience of blogging or other social media websites, then this may be a more appropriate course for you. It can be tailored to your own experience and requirements so that it combines a training programme with consultancy on how to improve the social media marketing strategy for your own business.

The subject areas listed above will still be covered, either as a refresher or in more detail, with case studies and examples focused on your market. With prior discussion, you can also expand the coverage of the course to focus more on specific websites or techniques to help you get the most from the training, through practical outcomes that can be implemented straight away.

SMO Schedule

Duration 24 hrs.
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